Riley Fires First Shot in Ad War
It's a fine ad, but it doesn't have the polished look (for better or worse) of most TV ads. That is probably due it being filmed live at the State House rather than in a studio somewhere.
It is telling that the Riley team would focus on tax cuts right out of the gate. They are obviously concerned that memories of the failed Amendment One tax package could haunt the governor's re-election and are trying to inoculate their candidate against future charges of tax hikes. The ad's focus makes sense, but it also highlights the tax issue as one on which the governor is particularly vulnerable.
The TV ad started running January 25th but I don't think the length or cost of the run is public knowledge. You can watch the ad at Riley's campaign site. The site also hosts a radio ad ("New Direction"), but I couldn't get it to work