Baxley's biggest challenge was to successfully articulate why she wanted to be governor and what she would do if elected. And while she didn't embrace a big idea (e.g. constitutional reform) or outline specifics of her platform , she did at least discuss several issues about which she feels strongly.
From Phillip Rawls the AP:
Baxley laid out a lengthy campaign platform that included better state insurance coverage for children from low-income families, protecting tax revenue for public education from being used for other purposes, and toughening ethics laws to prohibit a public official from receiving more than $250 in one year from a person or group. She also promised to create a Cabinet-level position to work on small business development and advocated a tax credit for small businesses that provide health insurance for their employees.So while no one will confuse the above stump speech with a detailed policy proposal, Baxley's campaign is making some progress in developing more depth and substance. Of course, such progress needs to continue throughout the campaign. Baxley also talked up her faith and ethics in her speech. Given her competition for the top spot, faith and ethics look to be central tenets of the campaign.
Democratic State Senators Lowell Barron and Roger Bedford were in attendance supporting Baxley. State employee chief Mac McArthur also had nice things to say about Baxley, though he stopped short of an endorsement.
With the Riley/Moore battle looming and Siegelman's trial on deck, Baxley's gubernatorial ambitions are largely captive to external circumstances. But with a smooth kickoff and solid fundraising (we'll know after the Jan. 31 filing), Baxley can put herself in position to succeed if events break her way.